Designers, celebrities, models and fashion editors will stage exciting, one-of-a-kind events for Fashion’s Night Out (FNO) in West Hollywood stores on Thursday, September 8, 2011 from 6 p.m. to 11 p.m. Fashion’s Night Out is a global initiative, celebrated in more than a dozen cities around the world, and created by Vogue magazine to celebrate fashion, restore consumer confidence, boost the industry’s economy and put the fun back in shopping. An after-party for Fashion’s Night Out participants will take place at Skybar at the Mondrian Hotel, 8440 Sunset Boulevard in West Hollywood.

“It’s exciting to see how West Hollywood businesses have embraced this global event and the City is excited to support their efforts,” said West Hollywood Mayor John Duran. “Whether you are in The Avenues, on Santa Monica Boulevard or the Sunset Strip, it’s going to be a great fashion night throughout West Hollywood,” continued Mayor Duran.

More than 30 retailers throughout the City of West Hollywood will participate in this year’s Fashion’s Night Out. Live music and DJs, food, trucks, store sales and giveaways, as well as a fall fashion show will be part of the citywide festivities.

Highlights of the evening will include: 

LIVE! On Sunset
Come meet the designers behind the unique and edgy line - Sam & Lavi. Pick up a piece from the Fall 2011 and Holiday 2011 collections. 

Revolve Clothing
Stop by Revolve Clothing's flagship boutique on Melrose Avenue to party like only Revolve knows how. Revolve is hosting special musical guests, serving delicious cocktails and food, and treating guests to 25 percent off all in-store purchases. 

TenOverSix
Here’s a sight to see! Newly launched online optical retailer Spexclub.com and Melrose Avenue boutique TENOVERSIX have joined forces for Fashion’s Night Out 2011. The outcome? The first ever Spexclub Pop-Up Shop. It’s a chance for the stylish, the nearsighted and the farsighted to peep the Spexclub.com goods in person. Shop the styles, try on new frames and go home with a better outlook. Music, drinks, great shopping and 10 percent store-wide discount offered to all patrons during FNO. 

ARCADE Boutique
ARCADE Boutique + Jerome Rousseau + The Grilled Cheese Truck + Cocktails = FNO West Hollywood! Join ARCADE and famed shoe designer Jerome Rousseau for a trunk show and a one-on-one shoe shopping experience with the designer. Gerome will sign the bottom of your new heels while you sip cocktails and indulge in grilled cheese sandwiches. 

Beckley Boutique
Experience Beckley Boutique on Melrose Avenue! Start your night with a bite from their fashion inspired food truck, get pampered and primped by Beckley’s hair and make-up glam squad, take a picture with your fabulous friends in a fashion photo booth lounge, then take a ride in one of Beckley’s famous pedicabs to your next destination in West Hollywood. 

Andaz West Hollywood
During Fashion’s Night Out, Andaz West Hollywood’s local art scene turns to fashion as the hotel and RH restaurant will host an exhibit by celebrity fashion stylist Brett Alan Nelson, showcasing red carpet designs and products on his hot list. In addition, the Andaz will host a pop-up shop that will feature celebrity designs from The Blonds, Marco Marco, milliner Little Shipa, scarfs from designer Isabel Garreton, (typically only available for purchase online), and timepieces by Nooka. 

Alpha
This year Alpha is teaming up with Falling Whistles, the 722 Figueroa Showroom and the brand new Sweet Beats truck for a night of fashion, mobile DJ's, and of course sweets. A portion of the proceeds will go to victims of the current war in the Congo. For more information, visit www.fallingwhistles.com, www.722FIGUEROA.com and http://sweetbeatsla.com

Other businesses participating in Fashion’s Night Out include 3.1 Phillip Lim, Christian Louboutin, H. Lorenzo, Nicole Miller, Stella McCartney, Sielian’s Vintage Apparel, Barker Black and Alberta Ferretti.

The City of West Hollywood will provide free shuttle service throughout the evening. For more information, including a list of shuttle stops and details about events at participating retailers, visit www.fnowesthollywood.com