Photo Credit: City of West Hollywood / Jon Viscott

  

Scott Froschauer

 

8 feet 5 inches tall by 4 feet wide

Neon, glass, aluminum, steel 

ONE LOVE (Images coming soon!)

10 feet tall by 3 feet wide

Neon, glass, aluminum, steel

Santa Monica Boulevard at Holloway Drive

Using the institutionalized structure of road signage as inspiration, artist Scott Froschauer’s RELAX UR OK and ONE LOVE surprise and delight viewers by replacing the traditionally negative and coercive language with positivity and inspiration. As a reaction to our surreal and unprecedented distanced-reality, Froschauer’s words of hope, love and affirmation stand in stark but positive relief, welcoming visitors and residents alike into one of the most tolerant and inclusive cities in the world. These are the artist's first neon art works. 

 

Artist Scott Froschauer has a background in linguistics and fabrication, combined with deep cultural awareness and empathy. His work provides viewers inspiration and encouragement towards self-connection and acceptance. Incorporating playfulness with concepts of connection and empathy, he surprises his audience with new perspectives and unexpected juxtapositions of ideas, materials and symbols.

 

About the Artist: A native of Chicago, Scott Froschauer has lived and worked in Los Angeles since 1994. He has a degree in theoretical linguistics from Syracuse University and his background includes studies in art, engineering and business, with particular experience in fabrication, design, education and government. Scott’s extensive exhibition history spans two decades, encompassing many forms including experimental printmaking, street art and large-scale public sculptures. His early ventures into public art include large scale interactive installations at Burning Man in the Nevada desert.

 

The artist’s work has been installed in public, private, and municipal spaces across the country and internationally around the world, including the City of Glendale, Laguna Beach, Palm Springs, Wichita Falls in Texas and Toronto, Ontario to name a few. It has also been seen on display at various galleries and museums including the Renwick Gallery of The Smithsonian Institution in Washington DC.

 

About the Curator: Long-time West Hollywood resident, Valda Lake is a curator and the owner of Wallspace. For more than a decade, with Wallspace, Lake has uplifted local artists by amplifying the voices of new emerging artists, creating a supportive exhibition space and forging long-standing relationships by representing many mid-career artists.

 

For questions, contact Rebecca Ehemann, Arts Manager at (323) 848-6846 or rehemann@weho.org. For people who are deaf or hard of hearing, please call, TTY: (323) 848-6496. To learn more information about the City of West Hollywood and its arts programs visit www.weho.org/arts.