Electronic Billboards on Sunset Blvd

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The City of West Hollywood has two electronic billboards located on Sunset Boulevard. Each of the billboard owners are required to program 13 minutes of art per hour. Currently both billboards are curated by Jessica Rich, Innovation Foundation.

8410 SUNSET BOULEVARD - electronic billboards

First ever VR (Virtual Reality) project for the digital billboards on Sunset Boulevard! 6 pairs of one-minute videos play as simultaneous 2-channel videos at 10 minute intervals beginning at the top of the hour.

Nancy Baker Cahill 

Current work: HOLLOW POINT - Nancy Baker Cahill

I am interested in the human body as a complicated abstraction engaged in a perpetual struggle: corporeally real, yet unknowable. My works on paper, videos and Virtual and Augmented Reality projects rely on physical, embodied action, whether I create it in disembodied virtual space, in large-scale analog drawing, or in crafting sound. All my work isolates moments of struggle or violence in a timeless, immersive void. The void as my primary environment is neutral, allowing the suspension of forms in motion– twisting muscle, rupturing explosions, falling, charred masses. I want to dissect notions of power moving over and through bodies, while embracing their intrinsic mutability.

The Hollow Point Series (drawings, in analog and VR, and soon, AR) are "freeze-frames" which articulate a moment of exertion or velocity in stillness. Stillness becomes a meditation for viewers as they consider their bodies and the bodies of others as engaged in an ongoing, unsettled contest— filled with vulnerability, strength, discomfort, and defiance.

PREVIOUS EXHIBITIONS INCLUDED: 

YoMeryl - City of Creative Delights

Kate Johnson - WHAT LIES AHEAD

Theo Triantafyllidis - PROMETHEUS

Basma Alsharif - democracy

AES+F - The Feast of Trimalchio

Amy Jorgensen - Far From the Tree

Cole Sternberg - THE HORIZON 

John Knuth and Andy Featherston - WHITE SNAKE! 

Nikhil Murthy - They Ship the Water in Everyday (3 min), series of three individual videos

Jillian Mayer - You'll Be Okay (around 4 min); Scenic Jogging (1:04); Hot Beach Babe Aims to Please (1:12) loop

 

 9039 SUNSET BOULEVARD (1OAK) - electronic billboards

4 pairs of videos play as simultaneous 2-channel videos at 15 minute intervals beginning at the top of the hour, interrupting paid advertising.

Amia Yokoyama 

Current work: INITIAL CONDITIONS - Amia Yokoyama

Amia Yokoyama is continually reexamining of the concept of origin. Hers is the idea that our physical and philosophical origin is a constantly shifting circumstance that binds us to the context of the present. What occurs when the boundaries of one’s origin collides with the boundaries of another? This exhibition is the transcendent corollary. Yokoyama’s never-ending journeys travel through ecstatic states of change, where everything is evolving and reforming. Not in linear direction, but in all directions. Through her work she celebrates multiplicities and their ambiguities. This is not in opposition to identity but in defense of sometimes not knowing; the failure of language and definition to describe the transforming. There is no beginning or ending; no value or judgement; there is only relation.

PREVIOUS EXHIBITIONS INCLUDED:

Síta Valrún - Goldfoss‐Episodes

David Lewandowski - time for sushi

Gareth Walsh - GLITCH

Alison O'Daniel - The Tuba Thieves

Barry Anderson - Totemic Persona

Martine Syms -  Lessons 2014-2016

Jen Liu - THE PINK DETACHMENT SERIES

Pascal Sisto - Series of 4 unique videos: MONUMENT VALLEY and NO CONTENT

Adam Mars - Series of 9 unique images: WE’VE ALL SEEN YOU NAKED; RE-RE-RE-REHAB; WE LIVE FOR YOUR BOREDOM; MAY YOUR STUPIDITY GO UNDOCUMENTED; CASH POOR, FOLLOWER RICH; PROPER ENGLISH AS A SECOND LANGUAGE; UNITED IN TAKING SIDES; GUNS AND ROSES 1986; NO ROCK STARS DIED THIS MINUTE.

ABOUT THE CURATOR: IF, Innovation Foundation Los Angeles, is known for bringing contemporary art into the landscape through the IF Public Domain initiative which produces and presents artistic and curatorial interventions in experimental contexts. IF Public Domain has produced a variety of public art projects—including site-specific sculpture, outdoor murals, digital billboards, and public interventions throughout the L.A. region for a decade, including works sited in West Hollywood and created in collaboration with the City’s Art on the Outside program.

Our primary and continuing vision for these two exceptional locations is the manifestation of artistic intervention by placing remarkable time-based work in the cityscape. With this platform, IF Public Domain can support experimental interventions that respond to the complexities of urban space. Thanks to the West Hollywood Arts and Cultural Affairs Commission, artists occupy, contest, and play with the boundaries and use of public space, challenging preconceived ideas about what art is and where art belongs. By placing provocative work along the most traveled thoroughfare in Los Angeles, there is a far-reaching impact on viewers across the city. The results have incited conversation and debate with diverse audiences who are discovering the work as they go about their daily activities. In line with IF Public Domain’s founding mission to foster artistic excellence and innovation, this series of artist-centered collaborations has continually pushed the boundaries of contemporary art in Los Angeles and created a model that expands the possibilities of and demand for artwork in the landscape. IF will explore new contexts, platforms and initiatives that bring new art to new audiences and shift perspectives that effect the cultural dialogue.

Based in Los Angeles, Producer, and Curator Lauri Firstenberg (Founder of LA><ART) and Producer and co-curator, Jessica Rich inspire the production and exhibition of art and culture as an agent of change.