The City of West Hollywood has two electronic billboards located on Sunset Boulevard. Each of the billboard owners are required to program 13 minutes of art per hour. Currently both billboards are curated by Jessica Rich, IFoundation.
8410 SUNSET BOULEVARD - electronic billboards
Artwork can be seen on the electronic billboard screens at :54 'till the hour
November - December 2016: Basma Alsharif - democracy
Like landing on the moon- democracy - a word coined in 5th century Athens - is an icon.
As icons are symbols that flatten the nuances of what is represented, so do long held belief systems that have ceased to serve their function.
This piece is a gesture towards undoing icons linked to ideas we have held onto for too long in a moment, at a moment when sea changes are impending. –Basma Alsharif, 2016
PREVIOUS EXHIBITIONS INCLUDED:
Amy Jorgensen - Far From the Tree
Cole Sternberg - THE HORIZON
Nikhil Murthy - They Ship the Water in Everyday (3 min), series of three individual videos
9039 SUNSET BOULEVARD (1OAK) - electronic billboards
Each piece in this series has non-similar, simultaneous, 2-channel video. Both screens will play the different video, simultaneously and in tandem. There are a total of 8, :64 videos.
November - December 2016: Alison O'Daniel - The Tuba Thieves
O’Daniel’s long-term film project The Tuba Thieves, made in the wake of tuba robberies from Los Angeles schools, elliptically connects the story of a Deaf drummer to the students, band directors, and school communities who must reconcile with missing sound following the thefts. The film is composed of portraits of music and silence in Los Angeles and beyond, and is interrupted by fictionalized re-enactments of two historic concerts: the 1952 premiere of John Cage’s 4’33” at the Maverick Concert Hall in Woodstock, NY and a 1979 punk concert hosted by Bruce Conner at The Deaf Club in San Francisco. Reversing the typical process wherein a composer responds to filmic imagery, O’Daniel commissioned musical scores by three composers and worked ‘backwards”, accumulating a narrative through a process of deep listening. First-hand accounts and real life details from collaborations with students, musicians, composers, and actors are continuously altering the narrative, which is filmed in segments over time, eventually forming a feature length film.
PREVIOUS EXHIBITIONS INCLUDED:
Martine Syms - Lessons 2014-2016
Pascal Sisto - Series of 4 unique videos: MONUMENT VALLEY and NO CONTENT
Adam Mars - Series of 9 unique images: WE’VE ALL SEEN YOU NAKED; RE-RE-RE-REHAB; WE LIVE FOR YOUR BOREDOM; MAY YOUR STUPIDITY GO UNDOCUMENTED; CASH POOR, FOLLOWER RICH; PROPER ENGLISH AS A SECOND LANGUAGE; UNITED IN TAKING SIDES; GUNS AND ROSES 1986; NO ROCK STARS DIED THIS MINUTE.
ABOUT THE CURATOR: As creators of ambitious artist projects, If Foundation focuses on innovative contexts for the production and exhibition of contemporary art. Responding to the dramatic shifts in the landscape of contemporary art, IF will explore new boundaries, platforms and initiatives that bring new art to new audiences and shift perspectives that effect the cultural dialogue. Based in Los Angeles, Producer and Curator Lauri Firstenberg (Founder of LA><ART) and Producer and co-curator, Jessica Rich inspire the production and exhibition of art and culture as an agent of change.
Jessica Rich earned her BA in Art History from GWU. After interning for the Smithsonian Institution and the National Gallery of Art, Jessica embarked on a two-decade-long career in film marketing. First as VP Creative Advertising 21st Century Fox and then as SVP Marketing for Sony Pictures Entertainment. Throughout most of her adult life, Jessica was given the responsibility of managing her family’s art. With a focus on post-war contemporary American and European artists, this collection included over 350 major works by artists including Cy Twombly, Robert Motherwell, Richard Diebenkorn, David Hockney, James Rosenquist, John McLaughlin, Robert Rauschenberg, Frank Stella, Ad Reinhardt, and Agnes Martin, among others. Jessica began volunteering at LA><ART in 2014. Eventually she would expand their Public Domain Initiative by curating the electronic billboards in the City of West Hollywood.