The City of West Hollywood has two electronic billboards located on Sunset Boulevard. Each of the billboard owners are required to program 13 minutes of art per hour. Currently both billboards are curated by Jessica Rich, Innovation Foundation.
8410 SUNSET BOULEVARD - electronic billboards
Two digital films created, exclusively for the tandem, 2-channel, digital billboard screens at 8410 Sunset Blvd.
Current work: WHAT LIES AHEAD - Kate Johnson
Artist and filmmaker Kate Johnson creates illusion with depth akin to the bodies of water she photographs. Fluid and flickering, WHAT LIES AHEAD is an allegory of modern perception. Johnson augments the mirage by allowing natural beauty to shimmer through her precise manipulations. Beyond cursory examination and paralleling the duality of the sea, WHAT LIES AHEAD suggests an ambiguous future. What looms for the selfie generation, staring rapturously into the reflection of their devices? Like Narcissus transfixed by his own beauty, will humanity miss the iceberg up ahead? Mutable and liquid, the work is vast yet able to fit any container an audience projects. As transitory as our digital universe, it is a manufactured reflection.
PREVIOUS EXHIBITIONS INCLUDED:
Theo Triantafyllidis - PROMETHEUS
Basma Alsharif - democracy
AES+F - The Feast of Trimalchio
Amy Jorgensen - Far From the Tree
Cole Sternberg - THE HORIZON
Nikhil Murthy - They Ship the Water in Everyday (3 min), series of three individual videos
9039 SUNSET BOULEVARD (1OAK) - electronic billboards
Each piece in this series has identical, simultaneous, 2-channel video. Each screen will play unique synchronous content, simultaneously. There is one pair of 3 minutes and 4 second videos. They will play in the following combination at the top and the midpoint of the hour, interrupting paid advertising.
Current work: time for sushi - David Lewandowski
"time for sushi" is the latest in a series of short films, inspired by filmmaker, David Lewandowsi’s obsessive passion for nonsense. Created in the tradition of Cinéma Pur, surreal humor, and Dadaism and preceded by the films "going to the store" and "late for meeting", "time for sushi", the third in the trilogy, follows our vaguely human, inhumanly flexible friend to Japan.
Originally born from an error in programming code, every aspect of these mesmerizing creatures is entirely built in a computer. To ensure that his films are appropriate for all ages, Lewandowski wrote code to remove all bounce physics and consulted a developmental researcher at the University of Rochester who confirmed the absence of anatomical "jiggle." The sum of all of this is that Lewandowski’s viral rubber phenomena are something transcendent: a squishy, satisfying, joyful, mess of flexi-, flapping body parts.
Understood in most kindergartens, is that exposure to water may cause a Stretch Armstrong doll’s features to fade or his skin to peel. But Lewandowski’s digitally crafted bodies have nothing to fear. They are free and beautiful, like the final artifacts of humanity, forever drifting long after the waters rise above us all.
PREVIOUS EXHIBITIONS INCLUDED:
Gareth Walsh - GLITCH
Alison O'Daniel - The Tuba Thieves
Barry Anderson - Totemic Persona
Martine Syms - Lessons 2014-2016
Pascal Sisto - Series of 4 unique videos: MONUMENT VALLEY and NO CONTENT
Adam Mars - Series of 9 unique images: WE’VE ALL SEEN YOU NAKED; RE-RE-RE-REHAB; WE LIVE FOR YOUR BOREDOM; MAY YOUR STUPIDITY GO UNDOCUMENTED; CASH POOR, FOLLOWER RICH; PROPER ENGLISH AS A SECOND LANGUAGE; UNITED IN TAKING SIDES; GUNS AND ROSES 1986; NO ROCK STARS DIED THIS MINUTE.
ABOUT THE CURATOR: IF, Innovation Foundation Los Angeles, is known for bringing contemporary art into the landscape through the IF Public Domain initiative which produces and presents artistic and curatorial interventions in experimental contexts. IF Public Domain has produced a variety of public art projects—including site-specific sculpture, outdoor murals, digital billboards, and public interventions throughout the L.A. region for a decade, including works sited in West Hollywood and created in collaboration with the City’s Art on the Outside program.
Our primary and continuing vision for these two exceptional locations is the manifestation of artistic intervention by placing remarkable time-based work in the cityscape. With this platform, IF Public Domain can support experimental interventions that respond to the complexities of urban space. Thanks to the West Hollywood Arts and Cultural Affairs Commission, artists occupy, contest, and play with the boundaries and use of public space, challenging preconceived ideas about what art is and where art belongs. By placing provocative work along the most traveled thoroughfare in Los Angeles, there is a far-reaching impact on viewers across the city. The results have incited conversation and debate with diverse audiences who are discovering the work as they go about their daily activities. In line with IF Public Domain’s founding mission to foster artistic excellence and innovation, this series of artist-centered collaborations has continually pushed the boundaries of contemporary art in Los Angeles and created a model that expands the possibilities of and demand for artwork in the landscape. IF will explore new contexts, platforms and initiatives that bring new art to new audiences and shift perspectives that effect the cultural dialogue.
Based in Los Angeles, Producer, and Curator Lauri Firstenberg (Founder of LA><ART) and Producer and co-curator, Jessica Rich inspire the production and exhibition of art and culture as an agent of change.