Street Media Project

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streetmedia

Street Media Project Documentation

What Is Street Media?

Street Media refers to elements within the public right-of-way which provide a platform for communicating messages and information to the public. These messages and information have a broad range of content, ranging from public art, to maps and other geographic based information, to revenue based advertising. Bus shelters, pole banners, street benches and trash receptacles are common examples of street media. The West Hollywood Street Media Needs Assessment seeks to use technology to go beyond the common perceptions of street media and explore new outlets for providing information to and engagement with the public.

Goal of the Street Media Project

The goal of the West Hollywood Street Media Project is to create a unified pedestrian wayfinding and street media system that uses technology to integrate mapping, signage, information throughout the City for enhanced urban design, promotion of public transit use, and increased revenue generation. 

Street Media Design Ad Hoc Committee 

The West Hollywood Street Media Design Ad Hoc Committee was formed to provide guidance in the design development of the three components of the citywide Street Media Program including street furniture, wayfinding signage, and gateway entries.  The Committee met from January-October 2016.

For the most recent Street Media Project updates, contact Kate Mayerson, Innovation Analyst at kmayerson@weho.org.  

October 4, 2016

August  9, 2016

June 7, 2016  

April 5, 2016 

March 1, 2016 

February 2, 2016 

January 5, 2016

Project History

  • August 17, 2015:  Council received and filed the Street Media Needs Assessment (Phase I of the Street Media Project) and authorize staff to proceed to Phase II of the Street Media Project that includes the development of a Citywide Wayfinding System and a Citywide Gateway Entry Program as recommended in the Street Media Needs Assessment.  Council also approved the release of a Request for Proposals (RFP) for a Citywide Street Furniture Contract that incorporates the findings and recommendations in the Street Media Needs Assessment.  In addition, Council authorized the formation of the West Hollywood Street Media Design Ad Hoc Committee to provide guidance in the design development of Citywide Street Furniture, Wayfinding, and Gateway Entry programs.
  • October 6, 2014: Council approved a professional services agreement with Selbert Perkins Design to conduct a Street Media Needs Assessment (Phase I of the Street Media Project). The Street Media Needs Assessment is a comprehensive study of public assets and wayfinding signage within the city’s public right-of-way and open spaces. It introduces new ways of examining how community assets, public spaces and commercial corridors factor into both improvement of the City’s pedestrian realm and economic development. The Street Media Needs Assessment combines place-making, design, art and wayfinding solutions with state of the art technologies to reinforce the West Hollywood brand, enhance the public right-of-way and provide easily-accessible, real time information and direction to the City’s multitude of destinations and offerings.