Lisa Marie Belsanti leads the City of West Hollywood’s Communications Department. In her role as Director of Communications, she oversees eleven staff members and provides strategy and direction for the city’s communications and civic engagement functions, which include public information; marketing; advertising, media relations; branding; crisis communications; social media, e-communications, and website; and special projects related to community outreach. She also oversees film and television production within the city and she manages WeHoTV, the city’s Public, Educational, and Government access television (PEG-TV) and its related cable franchise compliance with Time Warner Cable and AT&T. Lisa has worked at West Hollywood City Hall for more than 12 years.
Lisa has spearheaded a variety of award-winning creative projects that reflect the unique history and identity of West Hollywood. She led the launch marketing efforts for the city’s PickUp, a free lively and colorful shuttle service. The dynamic brand of The PickUp was a key factor to its quick success; it garnered unprecedented media coverage and extensive reach on social media. The PickUp’s launch campaign was recognized with a 2014 CAPIO Award of Excellence and a 2014 PRSA-LA PRism Award of Excellence award. In response to community concerns about pedestrian safety, Lisa developed and produced a YouTube-based safety video aimed at encouraging drivers and pedestrians to pay more attention to crosswalks and to devote less time to digital distractions. The video, Alice in WeHoLand, (https://youtu.be/4OCPSYRfT6o) has received nearly 1.7 million views to-date and was recognized with a 2015 PRSA-LA PRism Award of Excellence and Government Social Media’s first-place 2015 Golden Post Award. Recently, Lisa was chosen as an Emmy Award-winner during the Los Angeles Area Emmy Awards presentation in the category of Public Service Announcement (PSA) for the City’s WeHoTV Channel’s 60-second public service announcement (PSA) video: Winter is Here! But the Drought is Far From Over.
Prior to joining the City of West Hollywood, Lisa was the Director of Communications and Development for CAPE (now Equality California), a nonprofit, nonpartisan, grassroots-based, statewide LGBT lobbying and advocacy group.
She received a B.A. from Columbia College Chicago in Film/Cinema/Video Studies/Communications.
Lisa is involved in numerous professional organizations, including the International City Managers Association (ICMA); the League of California Cities; the California Association of Public Information Officials (CAPIO); the National Lesbian and Gay Journalists Association (NLJGA) and the Los Angeles Chapter of the Public Relations Society of America (PRSA-LA).
A resident of the City of West Hollywood, Lisa enjoys spending time with her wife, Becky, and their six-year-old daughter, Norah.